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Rotomail Delivers High-Volume Marketing Analytics for Retail Banking Using the Kx Kdb Database

Rotomail CRM-Profiler to Help Financial Institutions Analyze Customer Intelligence

Palo Alto and Milan, Italy (November 16, 2004) - Kx Systems, leader in high-performance relational databases, and Rotomail, leader in variable-data marketing solutions, today announced immediate availability of CRM-PROFILER, a browser-based marketing analysis system that enables retail banking firms to mine vast amounts of customer and transaction data and receive results in real-time.

According to Dr. Fabrizio De Vecchi, Marketing Manager at BankAmericard® -- a division of Deutsche Bank S.p.A. in Italy that manages electronic payments and credit card services -- "CRM-Profiler is a customer relationship management dream come true. Its ability to make sense of enormous volumes of data with great speed will enable any company to understand their customers better and to offer them services that precisely match their needs."

Rotomail developed CRM-Profiler to help retail financial institutions perform high-speed analysis on rapidly growing amounts of customer and transaction data. According to Giorgio Albertini, Rotomail GM, "Kx Systems gave Rotomail the unprecedented ability to build a sophisticated marketing analysis solution that's fast enough to crunch through gigabytes of data in real-time. Yet, it runs on an ordinary Microsoft Windows server. In the past, our mainframe-based, customized process for advanced data mining would take about a month to produce any usable results. With kdb, CRM-Profiler users get results in a few seconds."

CRM-Profiler takes customer and transaction data from any source, reads it into the high-performance kdb database from Kx Systems, and performs fast time-ordered analysis on the data. Designed for marketing and CRM professionals, CRM-Profiler is accessible from a web browser. Users select from a menu of reports specialized for retail banking, and report output is available on-screen and through standard office tools such as Microsoft Excel.

Rotomail selected kdb while conducting a search for a high-performance relational database that could rapidly analyze the time-stamped data essential to understanding financial transactions. In addition CRM-Profiler is being used by Rotomail to help advertisers identify their best marketing vehicles based on detailed analysis of customer behavior.

Janet Lustgarten, Kx CEO, said, "Rotomail is a true innovator in developing marketing solutions that take advantage of today's new technology for the enterprise. CRM-Profiler offers retail financial institutions a higher level of intelligence for serving customers and improving profitability. We are delighted that Rotomail selected kdb as its database and analytics platform for CRM-Profiler."