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A3 to increase and manage Temtec's reseller community in the region

Temtec, a leading provider of intuitive self-service analysis and reporting software for business intelligence, today announced the appointment of Advanced Applications Africa, (A3) as its distributor for the Africa and Middle East regions.

A3 will be responsible for recruiting and managing a network of reseller partners within the region, and will not sell directly to customers. Explained Alan Parker, Sales and Marketing Director EMEA for Temtec: "This is the first time that Temtec has appointed any organisation to manage partners on its behalf, and we are delighted to have found a company with such extensive local expertise. A3's strategic location near to Johannesburg in Sandton, South Africa, makes the company ideally situated to provide far-reaching service and support to our African and Middle Eastern resellers. A3 also works closely with AdvanceNet, Temtec's existing reseller in South Africa, giving local access to knowledgeable resources."

Temtec believes this new partnership will significantly extend the reach of Executive Viewer throughout Africa and the Middle East. Added Parker: "Temtec's Executive Viewer enables organisations of all sizes to easily unlock the power of the data held within their database systems. It simplifies data analysis and makes it accessible to users at all levels. We want to reach more high quality reseller partners in A3's territory, and assist these companies to sell the benefits of Executive Viewer successfully to their own customers. Temtec's new relationship with A3 will facilitate this ambition and further open up the marketplace in Africa and the Middle East for us."

Said Debbie Hemsley of A3: "We are very excited about representing the Executive Viewer product in the Africa and Middle East regions. The functionality provided by this exceptional product is just what is needed by companies wishing to leverage a competitive advantage through having the facts at their fingertips".