Alliance Helps Broadcast Industry Reduce Cost while Enhancing Performance
of Digital Media Storage and Retrieval Infrastructure
LAS VEGAS - NAB 2004 - April 19, 2004 -StorageTek® and Rorke Data have teamed up to provide the broadcast industry with a comprehensive digital media archive solution that enables broadcast and media production enterprises to increase revenue, while achieving affordable, high-performance digital media management.
StorageTek (Storage Technology Corporation, NYSE:STK), the data storage solutions expert, and Rorke Data, a leading digital storage solutions provider and subsidiary of San Jose-based Bell Microproducts Inc. (NASDAQ: BELM), have teamed to help broadcasters cost-effectively re-architect the lifecycle management infrastructure of their digital content.
The new infrastructure will support a full spectrum of content use and re-use activities, including: media capture and creation, storage media management, streaming and viewing of rich media, and content distribution and delivery. This alliance between Rorke Data and StorageTek underscores both companies' commitment to the broadcast community, providing entertainment, broadcast and media production enterprises with a single, trusted source for advanced digital media management solutions.
"Until recently, broadcasters used digital video primarily for editing and little more. But like everywhere else in the world, change is constant," said Bob Koecheler, StorageTek vice president, global partners and alliances. "Today, with the high demand for operational efficiency, the introduction of new technology, the push to diversify into new revenue-generating channels and government requirements for digital transmission, broadcasters have to think, act and manage content digitally."
"Our alliance with Rorke Data will provide the broadcast industry with comprehensive solutions for digital data storage and retrieval," Koecheler said. "We are committed to helping broadcasters address their critical IT issues so they can focus on new programming, new channels and more efficient media management."
"There is a growing need for broadcast professionals to develop a streamlined workflow that saves space, reduces risk, and increases productivity and profitability," said Joe Rorke, Vice President of Marketing for Rorke Data. "Strong digital video and broadcast background and strategic approach to storage management makes StorageTek an ideal partner for delivering digital solutions that encompass all aspects of production workflow."
StorageTek and Rorke Data will be exhibiting and demonstrating their advanced digital media management solutions at NAB 2004 in Las Vegas, April 17 - 22. Show attendees can visit StorageTek at booth # SL2769H and Rorke Data at booth # SU8071.
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