CHICAGO/AMSTERDAM, Oct. 23, 2002 – As world financial markets rapidly adopt financial information exchange (FIX) protocol to facilitate electronic trading, InfoReach, Inc. and Infopulse Financial Markets are providing local FIX connectivity in Europe. The two companies have just signed an agreement giving Infopulse exclusive rights to distribute InfoReach's EL-TRADER FIX Engine in the Netherlands, France, Portugal, Germany and Belgium.
"We had been looking for a partner that would help us to expand our presence in Europe for quite some time," said Allen Zaydlin, CEO of InfoReach. "But we needed to be sure the quality of integration and support services matched the quality of our products, so we were very cautious in our partner selection."
Infopulse first encountered InfoReach's FIX engine while working on the Euronext's FIX gateway project. "With the increasing reliance on FIX in the U.S., we expect tremendous growth in the use of FIX protocol in Europe as well," said Peter van Wely, Commercial Director of Infopulse. "EL-TRADER FIX engine is an excellent addition to our growing line of products and is perfectly aligned with our area of competence."
After evaluating several leading vendors, Infopulse chose to partner with InfoReach because of EL-TRADER FIX engine's proven track record with prominent banks and brokers, along with InfoReach's solid support and the product's attractive pricing.
"InfoReach attracted us as a company that values the same business principals as Infopulse: quality of products and services," van Wely explained.
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