Richard Vreeland brings experience and strong securities industry understanding
to the fast-growing New York office
London, 5 April 2002 - HelioGraph, the Straight Through Processing (STP) and
Financial Messaging specialist, has expanded its North American Operations by
appointing Richard Vreeland as its US Chief Operating Officer (COO).
Vreeland will play a key role in HelioGraph's continuing expansion in North
America, building on the success already achieved by the company's experienced
New York based, team. He will oversee business development, sales and
marketing initiatives, press liaison and strategic relationships with industry
Like all senior HelioGraph staff, Vreeland has a strong background in
securities processing. He previously spent eight years as Director of Client
Services at Financial Models Company (FMC) and has worked for Bank of New York
and Salomon Brothers.
"Richard's appointment reflects our strong commitment to serving the needs of
the securities industry in North America," said Amery Thomas, HelioGraph's CEO.
"The migration to ISO15022, introduction of VMUs, automation of corporate
actions and the ongoing move towards T+1 all present great opportunities but
also great challenges. As a global leader in STP solutions, HelioGraph is
ideally placed to help financial institutions that want to capitalize on these
new industry initiatives. To do so, we make a very deliberate effort to employ
only the most experienced people in the securities industry, people who have a
sound understanding of both its technical and business drivers. Richard's
appointment perfectly encompasses this ethos."
HelioGraph is experiencing considerable success in North America. Since opening
its New York office last July, it has won a series of new US-based clients,
including Loomis Sayles, MFS Investment Management and FXall. Other US-based
HelioGraph clients include Bank of America, Citicorp and Merrill Lynch.
The US securities industry currently faces important and urgent STP challenges:
more immediately, migration to the ISO15022 message standard by November, but
also the move to T+1 securities settlement times in 2005 and the arrival of
Virtual Matching Utilities (VMUs) such as GSTPA, Omgeo and Sungard.
"HelioGraph is ideally positioned to take advantage of the industry's push to
Straight Through Processing. Its products are well integrated and offer clients
a giant leap toward achieving STP and it has unrivalled industry expertise and
understanding," said Vreeland "With ISO 15022 happening this year, T+1 on the
horizon, and increasing pressure to manage costs more effectively, HelioGraph
offers users STP solutions that meet and far exceeds all of these needs."
At FMC, Vreeland played a key role in developing the business, and managed the
company's product support, project management and core product implementations.
Previously, Vreeland spent several years at Bank of New York and at Salomon
Brothers in a variety of roles. He graduated from St. John's University, NY,
with a degree in Finance.