Comarch aCRM (Analytical CRM)

Comarch aCRM (Analytical CRM)

is a Customer Relationship Management (CRM) system, in which the emphasis is on personalized service i.e. adjustment of the offer to the individual needs of the customer. This occurs in the following areas:

• direct service - consultant is provided not only with standard customer information (products, personal data, history of contact, etc.) but also sales tips (products most desired by the customer), the tasks to be carried out (e.g. renewal of ending deposits, handling complaints made by phone) or other action arising out of customer service models (e.g., schedule of customer retention activities for clients representing high possibility of terminating the contract)
• marketing campaigns - target groups are composed only from customers who would most likely benefit from the offered services,
• automated tasks - for example, to send birthday wishes or email reminders of important dates
• independent studies such as: customer segmentation, loyalty, the likelihood of abandonment of services, sales packages