Datum, the upcoming marketplace for all types of data, has revealed that it has raised over US$4m from its ICO which commenced on 29 October.
The tech start-up has also attracted three new industry professionals to its Advisory Board to help steer it to the next level of growth.
Roger Haenni, co-founder and CEO of Datum, said: "We are excited to share that Datum has raised over USD $4M from over 2,000 backers since the start of our Token Sale on 29th October.
"Following our #TakeBackYourData campaign, over 65,000 people have signed up for Datum's beta app access and we are looking forward to launching the global data marketplace that will redefine data privacy, ownership and monetization."
So far Datum's ICO has raised 9031.315 ETH in the first 7 days of sale, adding to 5000 ETH already collected in pre-sale. With three weeks remaining, the total stands at an impressive US$4,306,591.38.
Datum's Advisory Board has also been bolstered by three new high-profile additions, Jane Metcalfe, Kaliya Young and Joe Johnston, taking the advisory team to seven.
Jane Metcalfe is the Co-Founder and former president of Wired Ventures, creator and original publisher of the magazine Wired.
Roger added: "Jane joins Datum's advisory board in order to help grow the ecosystem and work on reducing inequality between data creators in different countries. Datum's mission is to open the data ecosystem and return ownership of data to data creators, who can then decide what to do with this newly found freedom."
Kaliya Young, the Blockchain and Identity expert, known as "IdentityWoman" also joins Datum. Kaliya was the founder of Internet Identity Workshop and the Facilitator of Unconferences. She was the World Economic Forum (WEF) Young Global Leader in 2012.
Roger said: "Identities that we know and privacy that we think of is long gone. The primary focus of a 21st century enterprise is to enable identity protection and have individuals and businesses prosper from the amount of data generated, rather than having data as a security risk."
Also joining Datum's Advisory Board is Joe Johnston, Co-Founder of Respect Network and Crowdlift. Joe is a crowdfunding marketing expert, early stage startup advisor and author of Docker In Production.
Roger said: "Joe joins Datum to help drive the message in the startup world, enabling contacts with companies who need data encryption and want to enable their users to #TakeBackYourData. Joe's responsibilities are primarily on communications side, work hand in hand with the core team.
The Datum Advisory Board now has seven members, also including:
Chris Miess - Previously CFO at TenX raising $80M in their Token Sale. Before finding his passion for blockchain Chris was with Goldman Sachs, Deutsche Bank and Morgan Stanley.
Daniel Saito - Managing Director for MySQL In Asia. Co-Founder of MariaDB (formerly known as SkySQL), Daniel is a seasoned Marketing and Sales Executive with decades of big data experience and crypto.
Michael Egorov - Proxy Re-Encryption expert and CTO/Co-Founder of NuCypher. In the past, Michael was a Senior Software Engineer at LinkedIn; PhD in Physics of ultracold atoms.
Janos Barberis - Founder of the Supercharger Accelerator, Asia's leading FinTech Accelerator. Janos is recognized as a “Top-35 Global FinTech leader” by Institutional Investor Magazine.