Silver surfers keen to embrace mobile banking

2 January 2014

A new survey has revealed that older people are more likely to embrace mobile banking services that are now provided by a host of high street banks.

Deloitte reviewed more than 10,000 UK bank branches and found that elderly and retired people, known as silver surfers, are increasingly embracing digital services.

It is now young people who require access to brick and mortar branches, as they look for advice on mortgages and investments.

The report stated: "Older people are turning to digital channels in ever-greater numbers. Indeed, internet use and online banking in retirement areas is growing at one of the fastest rates.”

Banks in the UK and around the world are investing in new initiatives to encourage customers to embrace online and mobile services.

Barclays has created 5,000 Digital Eagle positions, with employees helping older customers to make the move to digital banking.

By Tony Aynsley

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