Banks that provide improved customer experience through their treasury management systems realize increased revenues, deeper customer relationships and improved operational efficiency
Fundtech, a market leader in global transaction banking solutions, released a white paper titled “Getting it Right: Best Practices on how Banks can Enhance and Optimize End-to-End Customer Experience for Corporate Treasury.” It highlights the growing importance of customer experience for corporate treasurers, outlines benefits that can be realized by both the user and the banks providing the systems, discusses the value of effective customer segmentation strategies and lists best practices that will enable banks to improve customer experience.
Today’s treasury functions face increased pressure to achieve greater efficiency and automation, driving them toward using a single treasury management solution from a single bank provider. In seeking such a solution, they demand offerings that are not only integrated along the entire value chain to boost speed and straight-through processing, but that are also intuitive and easy to use. Improved customer experience provides clear benefits to corporate treasurers, such as more engaged and productive employees, higher speed and straight-through processing rates and reduced costs. By meeting these needs, the banks providing the systems also enjoy benefits, including increased revenues, deeper customer relationships and improved operational efficiency.
“Today’s corporate treasuries need technology that addresses the challenges that they face and they are turning to their banks for help,” says Sanjay Dalmia, EVP Global Cash Management at Fundtech, and co-author of this white paper. “Forward-looking banks are providing sophisticated, flexible, and highly automated treasury management solutions that offer a consistent, seamless and intuitive customer experience.”
“By ensuring that their solutions apply the best practices in customer experience, banks will put themselves in the forefront of the new generation of corporate treasury management solutions,” adds Michael Jackson, Head of Americas Cash Management, Fundtech, and co-author of this white paper. “Banks that take this step will position themselves as the leaders of the industry for years to come, and will reap the benefits of higher revenues, margins and market share.”