Northern Ireland based, M. B. McGrady & Co. has launched Now! Accounts, an online accounting service to enable businesses to ensure compliance and collaborate in the cloud.
The service, which uses Twinfield, Wolters Kluwer’s online accounting solution, will allow M. B. McGrady to speed up the accounts compliance process by ensuring financial information is up to date and available in real time.
Conaill McGrady, Chartered Accountant, M. B. MGrady commented: “We have a number of clients both nationally and internationally and Now! Accounts gives us the flexibility of providing book keeping services to each of those clients in real time, whilst allowing us to concentrate on areas where we can add value, such as tax consultancy. We are able to keep an overview of what’s going on with our clients, without having to spend time manually entering data or rectifying problems and errors.”
McGrady continues, “We started working with Twinfield about 18 months ago after we started seeing a trend for online accounting. We looked at a number of packages including Xero and QuickBooks Online but we really liked the intuitive nature of Twinfield. You can effectively ‘train’ the system to reduce the book keeping time. Twinfield has developed a lot over the last couple of years and as a result we’re very comfortable using the system for our online accounting service.”
“Early feedback from clients has been positive and it’s already evident that there is a substantial reduction in the time it takes to carry out book keeping functions using Twinfield and that’s what interests us. It’s worked particularly well with our clients who specialise in e-commerce and work with online shopping carts and PayPal. Clients really like the visibility and the idea that we’re both looking at the same information, it’s that closer collaboration.”
M.B. McGrady engaged with Twinfield following a comprehensive consultancy process with their ICT partners, Kelly Solutions. It was tasked with finding a solution that could enable book keeping tasks to be carried out from any location and in real time, allowing the accountancy practice to focus on its business advisory service.
Paul Kelly, Kelly Solutions, comments, “We work very closely with our clients, almost as part of the management team and the decision to implement Twinfield is part of a long term IT strategy that we’re highly committed to alongside M. B. McGrady. Twinfield was the logical solution for Now! Accounts and has been successfully integrated with ecommerce software such as PayPal. We’ve been heavily involved in the implementation and are confident that Twinfield will continue to support M. B. McGrady throughout its growth.”
Barbara Kroll, UK managing director, Twinfield, said: “Increasingly accountants are recognising that online accounting can enable them to deliver valuable financial expertise and business advice to SMEs. They now have the perfect platform to exploit their expertise to add value to the services they offer to their clients and move away from reactive, box-ticking activities."