VeriFone Systems has had its OpenAPI (application processing interface) protocol that governs communication between a mobile wallet and a merchant’s acceptance device, adopted by SK C&C, a Korea-based global IT services company, which will use to target mobile network operators (MNOs) for its mobile wallet marketing solution.
Unveiled at this week’s Mobile World Congress (MWC) trade show in Barcelona, Spain, the partnership says it is already in talks with several large MNOs to deploy VeriFone’s Paymedia Mobile Marketing Platform API on promotions, offers and loyalty schemes for consumers and merchant processing at the Point-of-Sale (PoS). The link-up combines VeriFone’s acquiring and acceptance technology strengths and customer base with the Korean firm’s mobile e-commerce technology in the search for extra business. The mooted MNO end uses include a variety of non-payment and payment transactions, claim the partners, with the latter end use potentially providing competition to banks, card schemes and other traditional financial institutions.
VeriFone’s OpenAPI common interface standards govern communication between a mobile wallet, such as SK C&C’s, and a merchant’s acceptance device. The standards ensure that value-added wallet data concerning offers are universally accepted and flow seamlessly through merchant systems without disruption of traditional transactions.
“MNOs are eager to deploy an end-to-end wallet solution, but need standardised interfaces and technology platforms to manage the complexity of advanced value-added mobile wallet applications for both consumers and merchants,” said Paul Rasori, senior vice president of marketing for VeriFone. “VeriFone payment solutions and services are widely adopted globally and, combined with our Paymedia Mobile Marketing Platform, provide a management solution for SK C&C’s wallet infrastructure.”
According to Kim Min Seok, vice president of SK C&C’s mobile m-commerce division, the deal will mean MNOs can rapidly and easily deploy mobile commerce services to the global marketplace.
• The Mobile World Congress (MWC) 2013 trade show runs 25-28 February this week in Barcelona, Spain, and many technology firms in this arena are making their mobile FS announcements to coincide with the show. Bobsguide has a reporter at MWC 2013 and will produce a subsequent full report on it, with follow-up interviews and articles to come. Please visit our blog section. For last year's 2012 show report please click here.