Strong Sales and High Market Demand Underpin CDC Software’s Immediate European Expansion

17 August 2011

Demand for proven CRM and customer complaint management solutions opens up pan-European revenue opportunities for successful UK business

CDC Software, the supply chain and customer complaints and feedback management solution provider for major brands including Argos, Barclays Bank, British Airways and Page & Moy, is growing its Europe business with the expansion of its sales offices in Germany, France, Spain and Belgium.

This announcement follows quarter-on-quarter sales growth for CDC Software’s flagship CRM and manufacturing process management solutions including CDC Respond, Pivotal CRM, Ross ERP and i-Supply. The development of this strong pan-European sales network will enable CDC Software to support the local and international CRM and customer management needs of independent businesses and global brands.

According to Paul Elswood, managing director for CDC Software, UK, Ireland & Benelux; “The market for customer management solutions is higher than ever in Europe. Our solutions have been developed in partnership with our customers and thus are proven to make customer service a competitive differentiator at all points in the supply chain.”

Thomas Zanzinger and Edouard Agon have been brought into CDC Software to manage growth in the DACH region and France respectively and Martin van Werrf is tasked with growing sales in the Benelux region. The remit of CDC Iberia is extending into central and Eastern Europe.

“Whilst the demand for CRM solutions is growing, the local and cultural needs of each country vary considerably and can’t be ignored. The basic principles of good customer service are to listen to, understand and respond quickly to customers. Therefore it’s vital for CDC Software to have dedicated sales and support offices in each country so we can do just this,” explained Thomas Zanzinger, newly appointed managing director of CDC Software GmbH.

Thomas, Edouard and Martin are well-placed to succeed. Each has established supply chain and customer management experience in the local country and internationally. With the support of their respective sales teams, each executive is already meeting the needs of existing customers and is working with prospective customers from all sectors, but with particular focus on food & beverage; financial services; manufacturing and retail including on e-commerce.
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