MicroStrategy Chosen as Enterprise Business Intelligence Platform for Societe Generale

MicroStrategy Incorporated (NASDAQ:MSTR), a leading worldwide provider of business intelligence (BI) software, today announced that the French retail bank, Societe Generale, has chosen MicroStrategy 9 as its BI platform to replace its existing reporting tools.

In 2008, Societe Generale initiated a review of its decision support systems, including sales, financial, marketing, and risk analysis, and decided to replace its existing reporting tools with a new BI platform. The BI platform will be used to provide consistent business data and a common view for all users, provide timely and actionable insights to respond to business requirements, and reduce operational costs.

Societe Generale conducted a "Proof-of-Concept" (POC) evaluation, which allowed it to assess numerous BI solutions over a seven-month period. "The different activities that were involved in our POC approach included functional workshops and report and dashboard prototypes," explained Jean-Louis Tribut, manager of the decision support division of Societe Generale's IS department. "MicroStrategy provided a solution that addressed our functional, technical, and global cost requirements," he added.

The first BI applications were delivered to users in June 2009, and Societe Generale expects that 20,000 employees will benefit from the MicroStrategy platform, making this one of the largest BI projects in France. Societe Generale uses the BI platform to access diverse data sources for enterprise reporting, detailed analytics, dashboards, and ad hoc queries.

"We are delighted to welcome Societe Generale as a new MicroStrategy customer," said Sanju Bansal, MicroStrategy COO. "The thorough POC evaluation process allowed us to demonstrate MicroStrategy's fast time-to-value and low total cost of ownership, which is essential in today's challenging economic climate."