Business Intelligence Expert Chris Elsmore joins Panopticon

Stockholm - 5 May 2009

Panopticon Software, the leading provider of information visualization software for business and industry, today announced that Chris Elsmore has joined its team as SVP Partners and Channels Worldwide. Elsmore's most recent position was with SAP/Business Objects where he was VP Alliances EMEA.

Elsmore has demonstrated success in identifying, developing and managing key relationships with strategic partners for business intelligence software companies. His approach is based on finding win-win partnerships that provide substantial value to end users.

Elsmore holds a Bachelor Honors degree in Chemical Engineering from Aston University and a Master of Science in Business Management at Bristol University, both in the UK. Chris also completed the Fundamentals of Management program at Columbia University in New York.

Elsmore was with SAP/Business Objects for eight years. He managed alliances throughout the world and helped the company quadruple alliance revenues in the Asia Pacific region and Japan over a two year period. After the SAP acquisition, Chris was responsible for the successful integration of EMEA alliance teams and partner programs for the merged companies which resulted in a tripling of Business Objects' partner-led revenues. Elsmore also held a seat on the company's Global Partner Council and Charity Foundation Board. His previous positions include five years with BOC Edwards leading the global launch of their electronics service business, and two years as Alliance Director for i2 Technologies.

Chris Elsmore said, "Panopticon offers the right technology for a broad range of vertical markets, including Consumer Packaged Goods (CPG), financial services, insurance, manufacturing, and pharmaceuticals. We plan to work with partners who have appropriate domain experience to offer solutions to those industries. I know from my experience at Business Objects that clients need tools they can implement quickly and start using almost immediately and Panopticon provides that. The Panopticon product is also well designed to work well in a partner sales environment and I know that many systems integrators and consulting firms will see the same incredible prospects for new business that I do."

Willem De Geer, Managing Director of Panopticon, stated, "Finding and working with the right partners in major vertical markets is a key part of our strategy. Chris is an excellent fit for Panopticon and we know that his successful experiences at SAP/Business Objects will be invaluable as we develop new markets for our information visualization tools. We are delighted to see that someone of Chris's caliber sees Panopticon as a great opportunity for professional growth and challenge."
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