Seasoned Treasury, SWIFT and Payments Professional Joins EastNets to Expand Americas Operations

EastNets, a leading global provider of compliance and payments solutions and services for financial institutions and corporates, announced today that Robin Farshadfar has joined EastNets as Operations Director, responsible for the leadership, operations and management of EastNets’ growth in the Americas.

“We are very pleased to have Robin join our EastNets team. Robin’s 27-year track record in treasury related operations brings a wealth of intellectual potential to the organization,” said Hazem Mulhim, CEO of EastNets. “Her vast experience in payments and treasury operations adds a strategic advantage as we expand our SWIFT service bureau operations, anti-money laundering solutions and SmartStream payments reconciliation partnership across the Americas.”

“EastNets offers the right combination of recognized world class solutions and services and an exceptional team. I believe EastNets is well positioned for growth and to capitalize on new opportunities,” said Robin Farshadfar, Operations Director of EastNets. “EastNets offers a unique advantage with its portfolio of solutions and services, and I look forward working with the EastNets team to help our customers, financial institutions and corporates reduce risk, improve transparency, lower operational costs, and achieve a higher level of STP.”

Prior to joining EastNets, Robin was Assistant Vice President – Treasury Support & Payments Manager for Helaba Landesbank Hessen-Thüringen responsible for assisting treasury management operations, administering anti-money laundering controls and regulatory compliance applications. Robin has worked routinely with new and existing Corporate and Financial clients for their relationship management, managed the SWIFT payments infrastructure at the bank, and served as a business analyst liaison testing and implementing (STP) solutions resulting in lower operating costs and risk resulting in hundreds of thousands of dollars saved.