CDC Software's Customer Leadership Survey Finds Globalization as Key Issue for Financial Services Firms

CDC Software, a wholly owned subsidiary of CDC Corporation and a global provider of industry-specific enterprise software applications and consulting services, today announced results from a Leadership Survey of its customers at the Securities Industry and Financial Markets Association’s (SIFMA) Technology Management Conference & Exhibit in New York. The survey revealed that globalization is a common thread that will continue to help their industry evolve.

Seventy five percent of those surveyed saw globalization as a primary factor that they believe will continue to enable the financial services industry to advance. In addition, the survey revealed that more than 50 percent of customers identified the same factors that are critical to their individual success going forward, which included:
• Improving client retention
• Increasing client acquisition
• Managing a global business
• Exploiting regional trends

Overall, more than 50 percent of the companies surveyed felt that their CRM solution is facilitating their operations as a global business, enhancing client retention and increasing revenue opportunities. Additionally, a significant majority found trust and relationship-building as very important in helping to avoid erosion of their customer bases due to market volatility.

“This survey illustrates how CRM may serve as a foundation for profitable client relationships, as well as help Institutional Asset Management and Capital Market firms evolve as global businesses,” said Jason Rushforth, Global Vice President of Financial Services for CDC Software. “The survey also revealed how Financial Services firms value trust as a critical component in successful client relationships. CRM solutions, like Pivotal CRM for Financial Services, help build and maintain client trust to avoid erosion of the client base, as well as protect the overall brand perception which is critical to the firm’s ability to attract new customers.”

CDC Software is one of the leading providers of CRM solutions to the Financial Services industry with seven of the top 10 global asset management firms using its Pivotal CRM. More than $2.3 trillion in global assets are managed by firms using CDC Software’s Pivotal CRM.