One short decade ago the retail forex trading market was just beginning to bloom, with the advent of online trading. Today, the trading landscape looks much different than it did just ten years ago, with rapidly evolving technology, more sophisticated traders and an increasing need for more accommodating trading solutions.
Leading online currency dealer Global Forex Trading (GFT) was founded ten years ago, and introduced its first proprietary trading solution in 2000. Since then, the currency markets have rapidly grown in popularity among active traders, helping to spur GFT’s exponential growth. The market boom has led to a demand for more functional and flexible software to meet the changing needs of active traders.
GFT now offers three types of applications for trading: desktop software, a web-based interface and software for wireless devices. Traders can now choose how they will access the world’s largest market.
With GFT’s latest software introduction, DealBook® WEB, customers trade currencies online from any computer with internet access. Accountholders and demo accountholders can access their account and place orders from the streamlined, web-based interface, which is perfect for traders who want to trade from behind a corporate firewall.
“DealBook WEB provides traders with more freedom, so if they want to place a trade, check on their account information or just see what the markets are doing, they can do it from anywhere,” said Muhammad Rasoul, executive vice president and COO, GFT. “Our customers don’t have to be chained to their desk.”
With tradable pricing for more than 60 currency pairs, real–time news and commentary, and indicators that can be applied within separate chart windows, DealBook WEB offers many of the same features of GFT’s flagship trading platform, DealBook® 360.
Developed by using Ajax, Flex 2.0 and Flash, DealBook WEB provides forex traders with very fast response times because there is no need for the entire webpage to be refreshed, as in traditional web browsing.
“People have come to expect more from GFT, especially when it comes to the technology used in our applications,” said Rasoul. “That’s why we waited until now to introduce a web–based trading platform. Recent technological advances have made it possible for us to provide the performance our traders demand.”
For traders who need to be connected to the market 24/7, GFT also provides wireless trading through its DealBook® Mobile software. As one of the first forex companies to begin offering wireless trading in 2000, GFT now offers a full version for pocket PCs, and basic versions for cellular phones and BlackBerry® devices.
GFT customers can monitor the markets, place orders, and view account information with the secure mobile platform. Customers with the Windows™ Mobile version can even view full-color charting and apply 13 indicators, and GFT will be adding these features to the BlackBerry and cellular phone versions later this year. The BlackBerry version already offers streaming news and trading execution.
“DealBook Mobile allows traders to do more than just view prices,” said Rasoul. “You can actually place orders and see what is going on in the markets right this second. It’s a very valuable tool for today’s on-the-go society, whether you are commuting on a subway or traveling on business.”
These product offerings are in addition to GFT’s award-winning desktop platform, DealBook 360, which also integrates the latest technologies to provide traders with a versatile trading experience. GFT customers can set audible price alarms and add their favorite RSS news feeds – a first from a forex dealing firm – providing a customized solution for today’s modern traders.