Aleri Hires New European Regional Sales Director To Manage Growing European Prospects

Chicago - 24 July 2007

Aleri Inc., a leading provider of enterprise-class complex event processing (CEP) technology, announced today that Dale Stevens has joined Aleri’s growing sales team as the Regional Sales Director for Aleri’s European operations. Dale will be responsible for helping to manage and drive sales of the Aleri Streaming Platform, the company’s flagship CEP technology, within the European Financial Services markets.

“Dale’s impressive sales background and extensive experience within the European financial services sector brings invaluable market knowledge which will help Aleri continue to expand sales of our complex event processing technology,” said John Pigott, Aleri’s Vice President of Worldwide Sales. “Having sold low-latency market data technology in the European market for over 20 years, his familiarity and dedication to the region makes him a tremendous asset to our team and we are excited to have him on board.”

A seasoned sales professional, Dale has a proven track record for selling high value, complex enterprise solutions to the financial industry. Prior to joining Aleri, Dale was EMEA Sales Director for Vhayu where he led sales of the Vhayu Velocity product in Europe. Before that, he was the VP of Sales for CQGI, a provider of analytics software and trading solutions, where he drove revenue and profit growth at 135% of corporate targets.

Dale gained a majority of his experience while working his way up the ladder at Reuters. While at Reuters he sold data feed and software products for front-office trading operations, including Reuters’ market data infrastructure solutions. He holds a BSc in Chemistry from Victoria University in Wellington, New Zealand.

“Aleri is a market leader in the new and exciting field of high-speed, low latency, complex event processing technology,” said Dale. “I was drawn to Aleri because of its superior CEP technology, experienced leadership and excellent worldwide reputation. I’m excited to be a part of the Aleri team.”

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