Interactive Data Corporation (NYSE: IDC), a leading provider of financial market data, analytics and related offerings, today announced a branding initiative that includes the renaming of its three institutionally oriented businesses.
The new names for the businesses are as follows:
- FT Interactive Data is now Interactive Data Pricing and Reference Data
- ComStock is now Interactive Data Real-Time Services
- CMS BondEdge is now Interactive Data Fixed Income Analytics
Due to a number of factors, including mounting regulatory requirements, the proliferation of electronic and algorithmic trading, and the massive increases in the volume and complexity of financial instruments, many global financial services companies want to work with organisations that can deliver high quality financial data, analytics and value-added services consistently across the enterprise.
By unifying its institutionally oriented businesses under the Interactive Data brand, the organisation more effectively emphasises the breadth of its comprehensive range of products and services that can help customers further automate key workflows and improve efficiency across their front, middle and back offices. These offerings, which include pricing and reference data, evaluated services, real-time data, desktop products, customised financial information portals and terminals, and fixed income analytics, are complemented by the expertise that Interactive Data, through its businesses, has developed while helping thousands of financial organisations address complex challenges.
The new branding initiative is supported by a number of programmes Interactive Data has implemented in recent years. These include the investment of considerable resources to create a world-class content and technology infrastructure, the centralisation of major account management and support for key global customers, increased collaboration amongst its various businesses aimed at accelerating time to market and innovation, and enhanced cross-selling across its sales organisations.
âThrough a series of strategic acquisitions, solid organic expansion, and innovative product development, Interactive Data moves forward as a trusted industry leader with over $600 million in annual revenue and a comprehensive set of financial data, sophisticated analytics and value-added services that can meet a broad range of customer needs,â said Stuart Clark, president and chief executive officer of Interactive Data Corporation. âWe believe that this new branding initiative will help us to build on the strengths of our company today, support our next phases of growth and expansion, and provide us with a framework to further align our organisation from an operational, sales and marketing, and product development perspective.â
âInteractive Data is a powerful, respected brand in the financial services industry, representing high quality offerings, dedicated customer service and a broad range of expertise,â said Mary Ivaliotis, chief marketing officer of Interactive Data Corporation. âWe believe that the new branding initiative will help us further strengthen Interactive Dataâs presence in the marketplace by enabling us to more effectively communicate the extent of our financial data, sophisticated analytics and value-added services, and how they can empower customers to meet ambitious business and financial goals across the front, middle and back offices.â
eSignal, Interactive Dataâs desktop solutions division, is a leading provider of global, real-time market data and decision support tools to more than 60,000 active traders and investment community professional subscribers worldwide. This division will retain its name, which has strong brand equity within the active trader market. Interactive Data Managed Solutions, which will also keep its name, continues to be operated as part of Interactive Data Real-Time Services.
The management team of Interactive Data and its businesses will remain unchanged. A complete list is available on the Companyâs website.