May 17, 2006 - Toronto - Brandimensions, Inc., an international leader in the online brand protection and market intelligence industries, announced today that it has expanded its Phishing Attack Management offering to include authentication capabilities, powered by Green Armor Solutions, a leading provider of mutual and two-factor online authentication technology. Through an OEM partnership agreement, Brandimensions will provide Green Armor Solutionsâ Identity Cues suite of products together with its phishing take-down services to banks and other financial institutions, enabling them to easily combat identity theft/phishing attacks and meet Federal Financial Institutions Examination Council (FFIEC) guidelines.
In order to effectively fight identity theft, banks need to demonstrate to the FFIEC as well as to consumers that online banking systems are secure and confidential. In order to do this, financial organizations require solutions that protect their customers while still being aggressive on taking down fraudulent, phishing or pharming sites. Brandimensionsâ comprehensive Anti-Phishing offering combines Green Armorâs leading two-factor and mutual authentication technology with a 24x7 phishing response team for a complete end-to-end solution. With Brandimensions, organizations can reduce exposure to financial losses incurred due to phishing, protect sensitive customer information from being compromised and more easily address security and privacy requirements as part of compliance initiatives for FFIEC/NCUA Authentication, HIPAA and GLBA.
âGood corporate citizenship entails not just taking down phishing attacks but being part of the solution to prevent further attacks from occurring,â said Ted Morris, senior vice president, strategy and corporate development, Brandimensions. âTo that end, Brandimensions is committed to building sustainable partnerships that broaden our anti-phishing platform. Green Armor Solutions was an obvious choice for a technology partner as the company provides solutions that both strengthen an organizationâs security as well as offer a better end-user experience and a lower total cost of ownership than any alternative on the market.â
Complementing Brandimensionsâ phishing take-down services, Green Armorâs Identity Cues suite of enterprise software products provides financial services organizations the ability to further protect their own clients from phishing attacks, while allowing users to continue to enjoy the simple, comfortable user experience with which they are already familiar. The systems leverage a unique combination of technology and psychology to deliver two-factor authentication and protection against phishing without requiring user enrollment or complicating the user login process, increasing both security and customer satisfaction.
âConsumers are continuing to lose confidence in conducting business online due to the growing threats of identity theft and online fraud, and some banking security practices have complicated the matter by increasing consumer frustration,â said Shira Rubinoff, president, Green Armor Solutions. âBy combining our superior, user-friendly authentication products with Brandimensionsâ services that identify and shut down phishing attacks with the industryâs fastest response times, financial services companies can minimize the threat of these attacks, allowing both the firms and their customers to rest easier.â