GR Communications (GRC), the specialist financial PR and communication consultancy, has been appointed by Insight Investment to conduct a major client research project.
Over the next three months, GRC will be conducting detailed conversations with a sample of Insightâs largest investment clients. The survey will cover client satisfaction across the business, including investment performance and service levels. Commenting on the appointment Charles Farquharson, Insightâs Head of Distribution, said "We chose GR Communications for a number of reasons. For a start, they were extremely enthusiastic about this project. Their reputation in the market was another plus factor - they are already known to many of our key clients. Finally, GR Communications has conducted similar research for Insight on two previous occasions so they have a sound understanding of our business and of our clientsâ needs."
Ellen Gracey, Managing Director of GR Communications commented "We are very pleased to be working with Insight once more. Our broad client base and extensive experience mean that we understand the objectives of institutional investors and appreciate the pressures they face. We have the added advantage of being able to put the results of this project into context having carried out similar research for Insight in 2002 and 2003. This will be invaluable in helping Insight understand their progress over the past few years."