"I am delighted that Paul has joined ADP. Paul brings tremendous business and industry knowledge to the organization and I am very confident that he will excel in his role," commented Bob Santangelo, Senior Vice President, Sales.
Berenson, was most recently a Principal of Gamma Group, LLC, a consulting company that guides the strategic direction of firms that wish to grow within the retail market place.
Prior to this position, he was the Chief Marketing Officer of Thomson BETA Systems where he oversaw all new client relationships, strategic product direction and third-party revenue sharing relationships. Notably, Berenson helped to develop and market a market data workstation product and marry that workstation with the back-office functionality, creating the BETALink platform. He also worked at reputable broker dealer firms including Robert W. Baird & Co. and the Milwaukee Company.
According to Berenson, "There remains an extraordinary opportunity for a brokerage processing firm to deliver an undeniable world-class integrated offering to the industry, and I feel very strongly that ADP is that firm."
Berenson will focus on supporting the continued development and sales of ADP products for the retail market segment. He will work with both the Sales and Product Management teams to enhance the strategic direction of ADP's product offering.