FinancialContent Launches Finesse 1.0 for Online Publishers of RSS News Channels

SOUTH SAN FRANCISCO, CA -- (MARKET WIRE) – December 20, 2004

FinancialContent, Inc. (OTCBB: FCON), a leading provider of financial data and business applications to online media and financial services companies worldwide, today announced the launch of Finesse 1.0, an online syndication tool developed specifically for online publishers to distribute financial-related news through RSS news channels.

Finesse 1.0 is a hosted online application that enables online publishers to create and manage news channels in RSS 2.0. RSS is a popular XML format for distributing and aggregating web content, such as news headlines and weblog entries. Finesse 1.0 supports FinancialContent’s stocksymbol namespace giving online publishers the ability to "tickerize" their news channels by including the ticker symbols of publicly-traded companies as extended RSS 2.0 elements. Finesse 1.0 also features an option to automate the syndication of content across FinancialContent’s more than 300 financial channel deployments.

Finesse 1.0 can further automate the creation and management of RSS news channels through custom integration with 3rd party content management applications, parsing engines and databases.

"Finesse 1.0 is simply the first application of its kind to target online publishers seeking to enhance their RSS news channels with financial metadata," said Wing Yu, CEO of FinancialContent.

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