LongView ASP users are able to seamlessly receive new product features and enhancements and access new interfaces to the constantly expanding range of liquidity providers across multiple asset classes. The ASP version significantly reduces the IT resources required to support the OMS while providing all of the business and workflow benefits of the traditional LongView Trading full install.
LongView ASP was rolled out in late 2003 in the UK, followed by the US roll-out to Lincoln Equity Management, earlier this year. Michael Pytosh, president of Lincoln, anticipates the migration to LongView ASP will free-up precious IT time to focus on research and investment projects. "As a long-time user of LongView Trading, we are eager to take advantage of the enhancements available in LongView ASP, without needing to divert internal technology resources."
"Until now, smaller players haven’t been able to maintain a full-featured OMS" said Jack Wiener, chief operating officer, Linedata Services. "With LongView ASP, we are filling a market need that is currently unserviced. Smaller firms with limited IT resources are now able to realize the same functionality and benefits of a complete OMS, typically only available to larger firms. Moreover, with many larger firms also outsourcing IT and administrative functions, we can continue to provide them with the necessary support environment even in the absence of dedicated internal resources."