Fospha is the leading Customer Data Platform provider.
Our three-step solution helps financial service businesses reduce their cost of customer acquisition and retention, whilst increasing customer conversions and ROI.
How do we do this?
1. Integrate We integrate siloed customer data - from all online and offline sources - to create a rich single customer view that provides our clients with a granular understanding of their end-to-end customer journey.
2. Understand Our multi-touch attribution model helps marketers gain visibility of all their marketing touchpoints. Our machine learning and AI technologies assign real value to each and every interaction - so that marketers can understand exactly where they are over or under spending.
We help businesses take the actions that count on their paid search and social channels. Our Customer Data Platform integrates with bid management platforms - such as Kenshoo - to optimise keyword bidding, and with Facebook to enable advanced targeting and personalised messaging.
Fospha is trusted to deliver real impact to those businesses wanting to harness their data and optimise their marketing.